VISION
To become a regional leader across the energy value chain by providing
industry leading digital solutions for a sustainable electric future.
MISSION
To become the Number One Electric Wire and Cable brand in
Southeast Asia by providing the highest quality products at the most
competitive prices with the fastest delivery. We will continuously
develop our human capital, products, and manufacturing
technologies to deliver superior value to our key stakeholders.
CORE VALUES
‘Changes Bring Opportunities’
Deliver result, Customer driven, Innovation,
Integrity, Brotherhood & Togetherness
ENGLISH 
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